Introduction to SEO

Search Engine Optimization (SEO) in its most basic form is the process of managing a website in such a way to maximize the amount of relevant, organic (non-paid) traffic from search engines such as Google, Yahoo! and MSN. This process encompasses such practices as optimizing content on web pages, optimizing the structure of the website as a whole, and organically growing the number of inbound links to a website’s most important pages. SEO Komodo takes an ethical and holistic approach to search engine optimization to grow search engine traffic to your site while respecting and following the search engine guidelines.

Conversion optimization is a discipline that goes hand in hand with SEO and Pay-Per-Click (PPC) marketing. Conversion optimization takes the process a step further and optimizes the content on relevant web pages to increase the conversion rate from all traffic that comes to those pages. SEO Komodo analyzes conversion data as part of its SEO service, and through this analysis we are able to give our clients insight into how to improve conversion rates for their products and services.

Benefits of SEO for a franchise:

Lead Generation of franchise prospects

Optimizing your franchise information pages around keyword phrases such as your brand/company name, industry, and desired areas of expansion will lead to improved rankings for those keywords. This will lead to larger amounts of search traffic from franchise leads coming directly to your site, instead of a franchise portal or lead broker’s site. This leads to lower cost per lead and lower cost per conversion since the franchisor isn’t as reliant on expensive lead generation services.

Drive search traffic to franchisee pages and foot traffic to physical locations

Having dedicated web pages for each franchise location hosted on the main franchise website has many advantages.

• Enables corporate to maintain a consistent brand image and marketing message across all franchise locations.
• With each franchisee page optimized for relevant keywords (brand, company, address, product/service, industry, location-based) helps drive local search traffic directly to the most relevant page on your website, the franchise located closest to them.

When shopping for a product or service, consumers say they use the following sources to find a local business from which to buy:*