Comprehensive Site Assessment
The comprehensive site assessment begins with a thorough consultation to determine the goals and business requirements of your organization. Then SEO Komodo will examine your website in detail and analyze all facets of your presence on the internet for a period of several weeks. This analysis includes the following:
- Website traffic data analysis: search engine traffic, organic keyword data, referral traffic, current conversion data, and visitor stats and trends.
- Website analysis: content, site structure, crawlability (search engine indexing), current inbound link profile.
- Brand visibility: presence on blogs, social media sites, major web 2.0 sites, relevant niche directories, review sites, and local search results.
- Search Engines: in-depth analysis of your website’s presence on the major search engines, current site traffic, rankings for relevant keywords, etc.
- Pay-Per-Click: analysis of pay-per-click campaign data including keyword, CTR, and conversion data.
- Competitive analysis: Detailed analysis of your primary competitors overall presence on the web.
The data gathering and analysis phase of the site assessment takes six to eight weeks to complete. Afterwards, you will receive a comprehensive site assessment report. The report includes the following:
- Your website's current level of optimization and overall visibility.
- Assessment of website structure, content, incoming links, presence on blogs, social media sites, major web 2.0 sites, relevant niche directories, review sites and local search results analysis.
- Breakdown of traffic sources, visitor behavior, and search engine rankings for relevant keywords.
- Detailed competitive analysis of your industry and market space.
- Custom search engine optimization strategy with actionable recommendations identifying areas of opportunity.
Debrief: Upon delivery of the report, SEO Komodo will walk your team through the report step by step to ensure their complete understanding.