Pay-Per-Click Services

Program Highlights

• No markup on clicks
• Dedicated Account manager
• Advanced conversion tracking
• Easy to understand reporting
• Maximize your company’s PPC spend
• Complete PPC campaign management – from clicks to conversions

SEO Komodo can develop and manage new PPC campaigns or optimize existing ones for your company.  All accounts are managed by a Google AdWords Qualified Professional.

Want the ability to capture both click and call data? Check out our call tracking solution.

 

Our Approach

We take a comprehensive approach to PPC marketing, and employ industry best practices.  It’s not just about clicks and click through rates (CTR), it’s all about conversions.

We address every aspect of your business’s online sales cycle; from keywords and ad copy to landing page content and conversion tracking.  This comprehensive approach gives our clients a much better measure of their PPC campaigns’ ROI and maximizes their PPC spend.

We constantly refine and optimize our clients’ campaigns to increase CTR, conversion ratios, quality scores, and ROI.

Campaigns

We build each of your campaigns based on a single business objective.  Some examples include:

• Franchise lead generation
• New product roll-out
• Franchisee sales
• B2B service programs

Keywords

First, we carefully select keywords based on thorough keyword research, user intent, historical performance data, and advertiser competition.  Then we group related keyword phrases into focused ad groups with targeted, persuasive ad copy.  We also make effective use of keyword matching (broad, phrase, exact, and negative) to ensure that your PPC ads only show for the most relevant search queries.

Ads and Ad Copy

We develop multiple ads for each ad group in your campaign(s).  Each ad features compelling and persuasive ad copy including keywords and a call to action.  We constantly assess the performance of the ads and modify or disable poor performing ads to ensure that only the best (most clickable) ads show up when potential customers are searching for the products and services you provide. 

Landing Pages

SEO Komodo can design custom landing pages for your campaign in order to maximize conversions and ROI.  We constantly assess performance data, on-site usage data, and use sophisticated tools such as Google’s Website Optimizer to optimize landing pages to maximize conversions.

Reporting

At the beginning of each month you will receive detailed reports of your campaign(s) performance for the previous month.

Keyword Performance Report

• Ad impressions
• Clicks
• Click through rate (CTR)
• Average cost per click (CPC)
• Total cost of each keyword
• Average ad position

On-site Performance Report

• Site usage statistics by keyword:
• Visitors per keyword
• Average pages per visit
• Average time on site
• Percentage of new visitors
• Bounce rate
• Goal conversions (sales lead form submits, webinar sign-ups, product/service orders, etc.)

Why choose us? / How we differ?

Unlike many large nationwide PPC management companies, we do not mark up the cost per click.  We believe that the mark up model shifts the PPC manager’s focus away from the client’s business objective to simply driving up the amount of clicks the client’s campaign receives.  In the mark up model, the more clicks your campaign receives the more you pay in addition to your monthly PPC budget.

 

Pricing:

SEO Komodo's PPC management service is invoiced monthly. Price is dependent on scope of campaign(s) & ad-group(s) and client's monthly PPC budget. Contact us for more information.