BBC Motion Gallery streamlines distribution of video clips online by joining the Mochila Marketplace. (Press Release)
Mochila Marketplace is a content syndication platform that helps publishers grow their businesses, content owners promote their content, and advertisers reach target audiences. Once registered, a user can search for news articles, videos, and images from a wide range of sources including: the Associated Press, Reuters, the Boston Globe, and MSNBC.com. A user can select individual content assets to use on his or her website. For example, say you need a picture or a video of a high speed train for a blog post you are writing.
Mochila users can also select a channel widget to display on their site or blog. Mochila has hundreds of pre-made channels such as 2008 Presidential Election, Fitness and Health, and Technology Trends. If pre-made isn’t your thing you can also create a custom channel with specific content items and providers.
The channel widgets serve up ads in addition to fresh syndicated content. Mochila splits the ad revenue, 40% to the content owner (Getty Images, Boston Globe, etc.), 30% to the site or blog that publishes it (you), and Mochila keeps the remaining 30%. I think its a pretty fair deal. The content creator/owner gets the lion’s share, the publisher gets a nice chunk, and Mochila makes a buck for providing the platform. Not too bad, as long as you don’t mind some advertising on your site. 