Miami Online Marketing Blog » news

IFA 2008 is Only Days Away

Allie Mims — Mon, 04 Feb 2008 22:49:00 +0000

The 48th IFA annual franchise convention is only a few days away. SEO Komodo is exhibiting at booth #117. If you’re going to be at the IFA convention in Orlando stop by, say hello, and see what we are all about. If you are also going to be exhibiting at the convention, let us know where your booth is and we’ll stop by.

In the days leading up to the convention we will be putting the finishing touches on our new site layout. We should have it up and running in the next few days. Stay tuned…

Online ad spend to leapfrog radio and magzines by 2010

admin — Mon, 03 Dec 2007 22:02:00 +0000

AdAge is reporting that a new ZenithOptimedia forecast predicts total ad spend in North America to increase by only 4.1% next year, with global ad spend growing 6.7%. According to the forecast newspapers, magazines, and radio ad spend will decline over the next two years with TV ad spend remaining flat.

Online ad highlights from the AdAge article:

It’s only online, of course, that the media business looks both fun and easy. Worldwide internet ad spending will climb to $44.6 billion from about $36 billion, increasing its share of the market to 9.4% from 8.1%.

“We predict internet advertising to pass three milestones over the next three years,” ZenithOptimedia’s forecast said. “We expect it to overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magazine advertising in 2010, with 11.5% of total ad spend.”

Other interesting ad spend topics covered in the AdAge article:

The quadrennial year: ad-boosting events such as the Olympics, a presidential election, and a European soccer championship all take place in the same year.
The writer’s strike and TV market share.
The shift in global ad spend from North America to markets “east of Eastern Europe.”

Data: Ad Outlays by Medium (pdf) provided by AdAge.

Verizon Wireless to open up in ’08

admin — Tue, 27 Nov 2007 20:56:00 +0000

Today Verizon Wireless announced a new open development initiative aimed at accelerating innovation and growth in the wireless market.

Verizon Wireless today announced that it will provide customers the option to use, on its nationwide wireless network, wireless devices, software and applications not offered by the company. Verizon Wireless plans to have this new choice available to customers throughout the country by the end of 2008.

Obviously, Verizon Wireless is feeling some pressure from the imminent arrival of Google in the wireless arena. This is a great decision by Verizon Wireless, because the decision makers at VZW had the foresight to see that fighting Google (and any potential partners) would be a losing proposition. In the long run they would simply lose subscribers looking for more device options and innovative mobile software and applications.

By giving their customers the choice of “bring-your-own” device service, Verizon Wireless is offering the best of both worlds. Customers bringing their own devices can enjoy the coverage and reliability of Verizon Wireless’s network, while also being able to pick and choose what software and applications they want to use. This option also offers a lot of flexibility and adaptability for business customers and mobile web users. These customers will be able to install and use the specific mobile applications they need to transact business and carry out other online activities that couldn’t be performed on a mobile device before. These innovative mobile web applications will initially be developed through the Android Open Handset Alliance.

The only question I have is “I wonder how long it would have taken Verizon to open up like this if Google had not made the move into the wireless market?”