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Today we have a short but very sweet edition of Komodo Links. This week’s edition is all about online consumer data, those who track and sell it, those who use it to target ads, and those who want to stop it. Read on and let us know what you think. In January, Google invited [...] The European Commission announced today that Google’s $3.1 billion acquisition of DoubleClick can proceed without conditions. Google proposed the deal back in April to increase its sales of online display ads. Microsoft had vigorously opposed the deal saying it would hinder competition in the global online ad market. In the end Microsoft [...] The Kelsey Group released their Annual Forecast (2007-2012) today. The Kelsey Group is the leading provider of research, data and strategic analysis on directories, [...] Advertising Age published a great article yesterday, How Media Would Weather a Recession. The article covers all the major media channels and gathers opinions from some major players in media buying and selling. There is a general consensus among these media buyers and sellers that online marketing will remain strong through a recession [...] The proposed deal, valued at approximately $44.6 billion in cash and stock, would provide a 62% premium to current trading price for Yahoo! stockholders. Microsoft claims the combined entity would be a more competitive company while offering greater value to stockholders and a better choice for customers. Read the full press release. Some highlights from [...] Marchex, Inc., a local online advertising company and leading publisher of local content, and Idearc Media Corp., home to Superpages.com and publisher of the Verizon Yellow Pages, announced a local advertising distribution agreement under which Idearc Media will place its Superpages.com performance-based advertisers on Marchex’s network of Web sites through Enhance [...] Online local advertising is expected to grow substantially over the next five years, according to a recent report from JupiterResearch. According to the US Local Online Advertising Forecast – 2007 to 2012, local advertising will increase by 13 percent from 2007 to 2012, faster than online advertising as a [...] AdAge is reporting that a new ZenithOptimedia forecast predicts total ad spend in North America to increase by only 4.1% next year, with global ad spend growing 6.7%. According to the forecast newspapers, magazines, and radio ad spend will decline over the next two years with TV ad spend remaining flat. Online ad highlights from [...] |
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