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Search Engine Users Prefer Their News, Video, and Image Results Blended…Not Vertical

Search marketing firm, iProspect, published the results of a study regarding user behavior and blended search results. The study was conducted by Jupiter Research and sponsored by iProspect. Blended search results are a combination of traditional web page results and one or more specialized results such as news, videos, or images. See [...]

Kelsey Group Annual Forecast: Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012

The Kelsey Group released their Annual Forecast (2007-2012) today. The Kelsey Group is the leading provider of research, data and strategic analysis on directories, [...]

Recession Resistant: Marketers Likely to Rely on Mobile, E-mail, and Search

Advertising Age published a great article yesterday, How Media Would Weather a Recession. The article covers all the major media channels and gathers opinions from some major players in media buying and selling. There is a general consensus among these media buyers and sellers that online marketing will remain strong through a recession [...]

PromiseONE concludes purchase of Fathom SEO

Private equity firm PromiseONE has concluded the acquisition of Fathom SEO. Agile Equity, Fathom SEO’s exclusive advisor, has posted some information about the transaction on their website.

Some interesting snippets from the Agile Equity release:

The buyer is actively integrating with the existing management team to sustain and accelerate a supernormal growth rate.
This is PromiseONE’s [...]