Komodo Online Marketing

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Komodo Links: Self Serving Reviews, FriendFeedFeed, an Open Letter to Google, and AOL Buys Bebo

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We’ve got some interesting and humorous links from the past week for this installment of Komodo Links. So sit back and enjoy while you wait for the weekend to begin.

RealSelf.com, an independent site for consumers to discuss anti-aging treatments, has accused plastic surgery corporation, Lifestyle Lift, of breach of contract and computer fraud. Basically RealSelf.com claims that Lifestyle Lift agents posed as patients and posted positive reviews about Lifestyle Lift procedures. These charges were filed as a counterclaim to a Lifestyle Lift lawsuit filed against RealSelf.com for trademark infringement. MediaPost has more on this plastic surgery soap opera.

Here’s a funny post (and comments) about FriendFeedFeed. FriendFeedFeed, currently in “pre-beta,” aggregates all your social networking aggregator feeds into one aggregated feed of aggregator activity feeds. Definitely a quality piece of Web 2.0 satire.

On a more serious note, Danny Sullivan writes an open letter to Google. In the letter, Danny asks Google to divest itself of Performics, DoubleClick’s SEO firm. “Google’s in the SEO business now, …conflict of interest? You bet.”

And in an unexpected move, AOL buys social network Bebo for $850 million. In response, AOL users ask their grandchildren, “what’s a Bebo?”

Google Finally Gets EU Approval for Acquisition of DoubleClick

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The European Commission announced today that Google’s $3.1 billion acquisition of DoubleClick can proceed without conditions. Google proposed the deal back in April to increase its sales of online display ads. Microsoft had vigorously opposed the deal saying it would hinder competition in the global online ad market. In the end Microsoft could only stall the deal, not kill it. You can read the rest over at Bloomberg.

Komodo Links: Why Data Matters, Landing Page Load Time and Quality Score, New Yahoo Maps Data, Zuckerberg on Facebook

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It’s Friday and its time for some Komodo Links. Google, Yahoo Maps, and an interview with Mark Zuckerberg are on the list.

The Google Blog posted Why Data Matters a couple days ago. A great read including “a brief history of search.”

In the next few weeks Google’s AdWords will begin to factor landing page load time into your quality score. The primary goal is to improve the user experience.

Yahoo Maps has been updated with new data and functionality.
Improvements include:

  • 300 cities with new neighborhood data added throughout North America
  • 12,000 new neighborhoods added
  • Expanded worldwide coverage
  • New Points-of-Interest (POI) information

And to finish up, BusinessWeek has a short interview with Facebook founder and CEO, Mark Zuckerberg. In the interview Zuckerberg discusses Sheryl Sandberg’s role at Facebook, their expansion plans, and his perspective on a possible initial public offering of stock.

Apple: America’s Most Admired Company

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Apple took the top spot in Fortune Magazine’s “America’s Most Admired Companies” ranking for 2008. Google came in at number four and Microsoft made it into the Top 20 at number sixteen.

The Industry Champions list is worth looking at as well. Anheuser-Busch is not only the King of Beers but the King of Beverages. Altria Group is the champion of the tobacco industry. I guess thats a good thing… Two companies with a large presence in Florida made the Industry Champions list. Publix Super Markets took the top spot in the “food and drug stores” category, and FPL Group (Florida Power and Light) took the honors in the “electric and gas utilities” category.

Komodo Links: News Corp and Yahoo, Search Engine Audience Profiles, NewsClipper, and RFPs

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Komodo Links is back and we’ve got some quality links for you this week.

Enjoy.