Private equity firm PromiseONE has concluded the acquisition of Fathom SEO. Agile Equity, Fathom SEO’s exclusive advisor, has posted some information about the transaction on their website.
Some interesting snippets from the Agile Equity release:
- The buyer is actively integrating with the existing management team to sustain and accelerate a supernormal growth rate.
- This is PromiseONE’s first acquisition in the digital media sector.
- AdAge magazine named Fathom SEO among the top 20 search engine marketing agencies in 2007.
Is this the start of a merger and acquisition phase in the search marketing industry?