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aquisition

Microsoft Proposes Acquisition of Yahoo! for $31 per Share

February 1, 2008 by Allie Mims

The proposed deal, valued at approximately $44.6 billion in cash and stock, would provide a 62% premium to current trading price for Yahoo! stockholders. Microsoft claims the combined entity would be a more competitive company while offering greater value to stockholders and a better choice for customers.

Read the full press release.

Some highlights from the release:

The online advertising market is growing at a very fast pace, from over $40 billion in 2007 to nearly $80 billion by 2010. The resulting benefits of scale along with the associated capital costs for advertising platform providers make this a time of industry consolidation and convergence. Today this market is increasingly dominated by one player. Together, Microsoft and Yahoo! can offer a competitive choice while better fulfilling the needs of customers and partners.

The combination will create a more efficient company with synergies in four areas: scale economics driven by audience critical mass and increased value for advertisers; combined engineering talent to accelerate innovation; operational efficiencies through elimination of redundant cost; and the ability to innovate in emerging user experiences such as video and mobile. Microsoft believes these four areas will generate at least $1 billion in annual synergy for the combined entity.

Microsoft has developed a plan and process that will include the employees of both companies to focus on the integration of the combined business. Microsoft intends to offer significant retention packages to Yahoo! engineers, key leaders and employees across all disciplines.

It will be interesting to see how this plays out.



PromiseONE concludes purchase of Fathom SEO

December 13, 2007 by Allie Mims

Private equity firm PromiseONE has concluded the acquisition of Fathom SEO. Agile Equity, Fathom SEO’s exclusive advisor, has posted some information about the transaction on their website.

Some interesting snippets from the Agile Equity release:

  • The buyer is actively integrating with the existing management team to sustain and accelerate a supernormal growth rate.
  • This is PromiseONE’s first acquisition in the digital media sector.
  • AdAge magazine named Fathom SEO among the top 20 search engine marketing agencies in 2007.

Is this the start of a merger and acquisition phase in the search marketing industry?

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