Marchex, Inc., a local online advertising company and leading publisher of local content, and Idearc Media Corp., home to Superpages.com and publisher of the Verizon Yellow Pages, announced a local advertising distribution agreement under which Idearc Media will place its Superpages.com performance-based advertisers on Marchex’s network of Web sites through Enhance Interactive, Marchex’s advertising network.
Marchex’s local network attracts more than 25 million unique monthly users who rely on the company’s more than 150,000 local Web sites to get relevant and refine-able information about local businesses nationwide. Enhance Interactive provides additional distribution across local Web sites, online publishers, and leading search engines.
This sounds like a good partnership to me. Marchex offers phenomenal reach to potential customers. As long as local businesses have effective landing pages and overall good website usability, I can see the value in paying for advertising on their network. I’m hoping that’s what Idearc means by “performance-based advertisers.” 😉